Who wouldn't love a great deal?
Deal sites have swept through the society, taken us away in a wave of impulse and landed us on the shore to wait and haggle for the actual appointment time. Romance has gone.
So why are deals great and why are deals not so great? And is there a difference between a deal and a deal? How do Lootable deals compare with traditional deals?
Traditional deals from the customer point of view
We all love being able to grab a good deal at a fantastic price!
Great deals allows us to splurge on something that we otherwise might not be able to allow for ourselves. A good deal opens the doors to try various treatments, have more experiences and try new service providers with low risk – more massages, different types of massage, a facial more often, something totally new, perhaps a bit of omnilux…
And then there comes the "but"… the haggling, the ringing, the voice mail, the wait. There were probably hundreds of other people grabbing the same deal and you end up being just a number. Because that is the nature of traditional deals. So, ironically, it's common that after grabbing a deal on impulse, you have to wait for months before the actual appointment. The appointment itself is often performed by an inexperienced "newbie" that has been hired to help with the influx of cheap deal customers. So the question is – Do you really end up getting a good deal after all? Often not.
Traditional deals from the merchant point of view
Deal are great you get access to cash flow and are able to sell additional services and appointments. You also gain access to a whole new lot of customers, some of which hopefully will become your repeat clients. You also get the opportunity to upsell your producst and services.
However, the is a BIG downside to traditional deals from the merchant perspective.
You have to offer a service that usually costs "a lot" at a very, very cheap price and deliver this hundreds of times. After the deal company has taken their cut (typically 50%), you are left with hardly anything to cover the cost of the premium service you now have to provide for the hundreds of angry and impatient customers wanting their appointments.
What results is a chaos of phones ringing non stop, having to deal with unhappy people trying to accommodate them with appointments that bring you no profit, alienating your regular clients, managing staff burnout, as they have been forced to turn into service robots rather than able to provide the detailed, high quality service they have been hired for.
This is how many businessed have turned into deal farms – running deal after another, selling services at greater and greater discount, alienating their regular customer, paying rack rates, but not receiving the service they are used to, and not coming back…
How Lootable deals are different?
Lootable is deals done your way – whether you are a merchant or a customer.
The customer gets a great deal – good pricing AND a guaranteed 'book online' appointment. There is no need for ninja telephone skills, as you book and pay online.
The merchant providing the Lootable deal gets a manageable number of new clients, typically 1 – 50, that book in for the appointment within the next two weeks. You don't have to deal with angry customers ringing days on end and can focus your time and energies in giving the great, high quality service that you and your staff usually do. Your new customers, ones coming in through your Lootable deal, will be able to experience a service that maatches their expectations and give them a sense of true value and turn them into satified repeat customers.
Lootable deals will enhance the business, and will not turn it into a sad deals shop. http://lootable.com.au